Screenshot of ideas view in Jira Product Discovery

Product strategy template

Fast-track planning and execution for successful product outcomes.

Use template

BEST FOR

Software development
Project management

KEY FEATURES

Product ideation
Sprint and task planning
Progress tracking

What is a product strategy template?

A product strategy template is a flexible, organized, and useful tool that makes it easier for a product manager to plan, build, and implement their product strategy.

It works like a product roadmap, providing a clear guide for defining a product’s goals and simplifying the planning and execution phases of project management.

A product strategy template typically includes important, interconnected actions. This can involve describing the overall product vision, identifying the target audience, creating a unique value proposition, setting SMART goals (specific, measurable, achievable, relevant, and time-bound), and making a go-to-market plan.

What does the product discovery template include?

Capture and prioritize ideas

Organize ideas, like product opportunities, and capture relevant insights and customer data to support them. Use fields like impact, effort and goals to prioritize and rank ideas.

How to use a product strategy template

1
Define your product vision
Making a clear vision for the product is the first step in any product plan. This vision should not only include the results you want but also the broader purpose of your product in the market.
2
Identify your target customer
Knowing your ideal customer is one of the most important parts of a good product plan. During this time, do in-depth market research to define and learn more about your ideal customer profile.
3
Determine your goals
Once you've defined your vision and who you want to sell to, write down your product goals. This means setting clear goals and key results that you can measure.
4
Craft your product roadmap
Now that you have clear goals, it's time to turn them into a product roadmap you can use. The roadmap should visually show the general product strategy, including the different stages and the goals and objectives that go with them in the right order.
5
Review and revise
Once the plan is ready, evaluate the product strategy in small steps. The product strategy is not set in stone, so you need to adjust as needed to adapt to the changing market, customer wants, or changes in how the company uses resources.